Rob Caraway

I build iPhone apps that delight users like Valt. You can hire me.

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“An ambitious app is only as good as its walkthrough”

Why is the Paid App Market Dying? »

My first post to Medium.  I’ve had incredible opportunity and success on the App Store and thought I’d share my knowledge of App Store economics.

“The greats weren’t great because at birth they could paint
The greats were great cause they paint a lot”

– Macklemore - Ten Thousand Hours

“Be regular and orderly in your life, so that you may be violent and original in your work.”

-Gustave Flaubert

Valt Mobile First Password Keeper is Live. »

I had to fight off three back to back to back rejections overridden with my glorious appeals.  It was a rollercoaster of emotions.  Somehow, this means you should have no problem clicking the above link.

(If you need a mobile-first password manager, you’ll have a hard time finding one better designed)

5 Spectacular Articles You Have to Read from

You never heard of Medium?  This site is awesome but somewhat hard to explain.  It’s like Twitter for Long-form posts.  Or maybe like Reddit for Long-form posts.  It’s like being able to post long form content without maintaining your own blog in a way where you’re content can “blow up” easily.

Anyway, just visit it. I’m going to start posting some of my long-form there. Here’s five articles I really enjoyed:

1. 10 Ways To Share Your Creativity and Get Discovered

It’s very important not to quit prematurely. The people who get what they’re after are very often the ones who just stick around long enough.

Full of awesome information about spreading yourself and living a good professional life.

2. What I Really Do When I Work from Home 

After all, my manager can’t actually see me working, so how can I prove that I am? It’s kind of like asking if a tree falls in the forest, and no one is there to hear it, will it still be a productive employee?

Excellent write up on working from home instead of at the office full of gems like these.

3. How Much My Novel Cost Me

I was a young woman, so of course they had lumped me in with the cake-girl books. But my book was not cakey. I had no idea how to explain this to people. I clearly still don’t. Knowing how obnoxious it would sound, but feeling I had to say it anyway, if only to have said it, I told them that they had to “go all out.” “Say that I’m the voice of my generation,” I told them. They looked at me like I’d emitted a long, loud, smelly fart. And so—swear to god—I amended what I’d said:

“Okay, say I’m a voice of my generation.”

Straight up one of the best pieces of writing I’ve read on the internet.  I’m a Emily Gould fan now.  (Gathering an audience is effective on Medium, too).

4. Explain Bitcoin Like I’m Five

If you don’t get Bitcoin, you must read this.  You will get Bitcoin.

5. The Indian and his insatiable appetite for the college degree

Oh, you’re 22. Where do you work? Erm, you don’t work anywhere, are you studying? Oh, you’re an entrepreneur? Where did you get your MBA or Engineering degree?

An interesting look into entrepreneurism challenges faced in India where the upper middle class hivemind ruthlessly believes in college.

That is all.  Have a good day and START USING MEDIUM.  You’ll expand your audience.

Valt website is Live »

My Password Keeper app is on its way to the App Store, and the site is now live.  

I won’t waste time with a long pitch of the app, but it’s VERY GOOD at what it does well. And what it does well is speed and simplicity.  

Here’s a gif demo also found on the site (or if you prefer a higher quality video): 

If you’re big into productivity hacks, I’ve found using it has saved me ample time, especially when logging into banking sites and sites where you need to pay bills.  I’ve actually ditched my bank apps because Valt logs into them faster.  

The Future of the News Business: A Monumental Twitter Stream All in One Place »

Some of the best news about the news business is the gigantic expansion of the addressable market, a function of the rise of the developing world plus the Internet. So how big is it? If you extrapolate from the number of smartphones globally, the total addressable market for news by 2020 is around 5 billion people worldwide. However, we all have to get more sophisticated about defining and segmenting markets. It is critical to really understand the who, where, when, and whyto serve that massive market effectively.

For example, many evolving markets are seeing the “death of the middle.” The winners in these markets either offer the broadest breadth or the deepest depth. In evolving markets neither the broadest nor deepest is in trouble, but the middle market is withering. So it is logical to expect the big winners in the news business to either be the broadest or the deepest: To go maximum mass, or maximum specific.

Five billion people?  Think about that.  The news industry revolution is just getting started.

I’m really excited about the maximum specific” growth of the industry.  I want to read quality pieces often on everything I care about possible.  The industry isn’t large enough for that to happen, but it will be soon.

“I asked Ylon, Lewis, and many others what were they thinking at rock bottom and the answer almost always was: ‘What else could I do with my life? I had to keep going!’”

– James Altucher